This links to the page about how Facebook helps Journalists which is interesting because it shows how collaborative practices can work in a practical sense. I find that ethically, this page may have issues for many writers. The idea of ownership and exclusivity is ultra important in the journalism industry which is massively competitive. Open Source sites like IndyMedia and bloggers-as-journalists would like this but I can’t see this working for the average News Ltd paper. This idea is good but works against some of the most ingrained principles of old style journalism. Axel Bruns believes that a product produced by a large group of unqualified individuals can be better than something by a small group of professionals but in some cases we need the professionals!