I’ve got a bit of a wedding theme going on with these videos, but it’s not my fault it’s what I’ve been linked to! The first one is a wedding proposal, it’s really cute:
and this one is a “Save the date” invitation in video form:
What strikes me about both these videos is that they are for family and friends but the makers of both are both very aware that there is a greater audience. Both have Youtube channels and blogs to explain what they are doing. The second one acknowledges the original composers of all the songs they use, and because it’s a parody and uses cliches it doesn’t seem to break copyright law. These videos make me think of people who are kind of trying to become Youtube stars. The proposal actually has a director who is credited and is website is listed in the caption.
I also found this website Viral Viral Videos that takes the effort out of finding these cute funny or weird videos. It all seems very self-aware, I think it would be hard to argue that there are many true merit-based only Youtube stars now.